| In recent years,the upgrading of the provincial TV upgrade one after another,the provincial TV has both a national and regional,in the Chinese television army occupies an important weight.TV news program is an important role,good news program is imperative.Evening time is the most concentrated time for TV broadcasts.Provincial TV will be based on their own circumstances,the use of the golden time of the evening,improve and enhance the quality of news programs to attract more audience.In the provincial TV in the Oriental TV to "news stand" as the goal,the evening prime-time flagship of the "Oriental News" program,is the domestic broadcast of the longest news broadcast program,and the ratings in the same period news program Be among the best.In the current situation of entertainment to death,how to adhere to the East TV "news stand" and do "Oriental News" ? These phenomena deserve to dig deeper into the study.First of all,the provincial satellite TV series of evening live news related concepts and program profiles to sort out the characteristics of the evening news program.Secondly,from the macro to the micro-TV on the Oriental TV evening news program "Oriental News" development environment,audience,communication content,host language expression and image construction analysis.Then,based on the "Oriental News" program as the research sample,the case analysis method and the comparative analysis method are used to discuss the shortcomings of the provincial satellite TV broadcast evening broadcast and put forward the countermeasures.This has also led to the provincial TV night television news live broadcast of the news value-oriented and live program is really a sense of the scene.Finallysummed up the "Oriental News" the successful experience,hoping to use the concept of the provincial TV night television broadcast news program to develop a healthy development path. |
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