A Study On The Content Realization Mode Of We Media

The rapid development of mobile internet bring the birth of blog,wechat,online video sites and other emerging media forms,this kind of media platform promote the fast development and widespread of we media.Unlike traditional media and other types of online media,it is diverse in the forms and flexible in operations.Thus it can provides more opportunities and platforms for media production and creation.With the increasingly perfect,we media growing faster and gradually inseparable with human daily life as an important channel,it also become the most acceptable information for the public.The people who engage in we media continually seize the economic upsurge of mobile internet era,and the content of we media industry is still in the ascendant.Some of them seize the opportunities to actively explore the effective way to turn the content into cash,and finally made a huge success in business,but most of we media platforms are uneven due to the lack of clear mode to content realization.This paper take Chinese we media as the object of the research,systematically analyze the main modes of how to turn the content into cash,and comprehensively study and reconsider the problems encountered in the process of realization.In order to accurate describe and forecast the healthy development to the content realization.This paper firstly study the correlative concepts of we media,and then discusses the case of successful we media industries.What's more,from the aspects of "content output","service derivative","community relationship" and "brand building",this paper analyze and summarize the modes of media content realization.Secondly,the author points out the problems existing in the media content to liquidate mode,such as the media content to liquidate mode highly consistent,concentration.And further analyses the problems from media content to liquidate mode mainly from two aspects of media management and individual reasons.For example,on the management side,there are lag behind of supervise,lack of laws and regulations,loss of media "gatekeeper";On the individual side,there are the serious situation of homogenization from the we media content,excessively dependence on we media platforms,the hardly maintain of innovation abilities,poor market positioning,and lack of brand marketing.Finally,in order to comprehensive analysis this mode,I summarize four influencing factors from the content realization,which is based on the premise,foundation,key factor and depending.From this paper,I hope I can do some effective works and provide reference to realize the content into cash in the future.