Research Of Chinese Self Made Internet Drama Content Production

Network homemade drama is not a new form, with the rapid changes in the mobile Internet, the network made drama in the past in 2016 showed a leap forward development.Through changing network programs in the form of traditional media, film producer, actor,host have joined the network drama creation, at the same time, homemade production network video website in the past play the traditional TV programs as the main way towards the beginning of professional, PC terminal network video broadcast platform to optimize gradually in the mobile terminal APP design, homemade drama production the form has changed from the early UGC mode to PGC, and reverse output to the TV channel to play an effect on traditional media content production, film and television production.The network made drama left a part of traditional TV content production mode, and has the unique internet communication channels, produce multiple effects on development mode inevitably its rapid expansion, the survival and development of the traditional television industry, the birth of a "Internet + video” new formats.Homemade content before 2016 in the sort of network, network homemade drama production specialization, based on network TV based homemade drama highlights new features in the type of content production; therefore, this thesis mainly four parts. The first part explains the development and characteristics of the research object of this network homemade drama, the second part analyzes the network homemade drama production model, comparing with the current online video website homemade drama content positioning feature. The third part of the analysis of the network self-made drama, from the type,narrative mode, marketing strategy analysis. Finally,on the basis of the content analysis and the analysis of this article, the author puts forward the new problems and the future trend of the network self made drama.