Research On The Development Strategy Of Video Dramas

With the development of video sites in recent years, the development of video sites in the initial development process, such as shoddy, in the latter part of the development process is constantly overcoming, in the process of improving the process also shows Their own characteristics, and gradually developed into a high quality and refined features of the video site brand drama. But nothing is perfect,video site homemade drama in the process of continuous development also emerge some new problems, such as the lack of original content, the audience interaction is not strong,the development of the industry chain is imperative to solve further To promote the development of video site homemade drama.This paper focuses on the development strategy of video website homemade drama, and the full text is divided into six parts. Introduction, mainly introduces the research background, research significance and research status and research methods.The first chapter starts from the concept of self-made drama website, summarizes and summarizes the development status and development motive of video website homemade drama. The second chapter gives a detailed view of the characteristics of the video website homemade drama from the four aspects of the video website homemade drama, the production mode, the communication mode and the marketing mode, compared with the traditional TV series. The third chapter analyzes the problems in the process of the development of the video website, including the content of the video website, the user and the marketing mode. The fourth chapter is the key chapter of this article, according to the current video site homemade drama problems, still from the video site homemade drama content, users, marketing model three aspects of the corresponding development strategy for the future development of China's video site homemade drama Increase brick tiles. The conclusion part summarizes the content of the article and looks forward to the prospect of the future development of China's video website.In this paper, the case analysis method, induction deduction method, etc.,through the introduction of video site homemade drama development overview,summed up the characteristics of video website homemade drama, to in-depth analysis of the current video site homemade drama some problems, and the problem,put forward the development Strategy for our future video site homemade drama towards a better direction to provide help and learn from. At present, China's video website self-made drama is still in the rapid development of the rise period, this paper hopes through the development of video site homemade drama research strategy to promote China's video site homemade drama to refine and industrialization, but also for the development of network video industry reference path.