The Construction Of Diabetes Issue In The Perspective Of Health Communication

World Health Day is on April 7,in 2016 the theme is "to defeat diabetes",the World Health Organization published a global diabetes report for the first time.The report shows that since 1980 the number of global diabetes patients almost quadrupled,about 422 million people,and diabetes is one of the major causes of death for the whole world.Nowadays China has the largest number of patients with diabetes,about 110 million people.Diabetes is not only a hot topic in the medical field,but also a public health issue that deserves the community's attention.Based on the seriousness of the incidence of diabetes,the diabetes issue will continue to be the focus of media and the public for a long time.The degree of media attention to the diabetes will directly affect people's attention to their own health.Newspaper is the ideal carrier of medical information.Because the elderly prefer to read newspaper and newspaper represents the authority of information at the same time it is easy to preserve.However,due to the information age of new media,newspaper is faced with a serious survival dilemma.Advertisement occupy a large layout of newspaper.So the proportion of effective medicine information was largely reduced.This study focuses on the comparison between Health News and Xinmin Evening News on the construction of diabetes topic.To analyze the reality of diabetes issue construction I collected the number of reports,the report genre,the report layout,the title of the report and etc.I use three years of statistical data to summarize the different types of newspapers on the reporting strategies.In the course of the construction of diabetes topic,there are still several problems such as reporters' poor professional knowledge,poor scientific reliability,uneven distribution of prevention and treatment articles,and the contradiction between public welfare and profitability.Therefore,media staffs should enhance the medical literacy and professionalism in order to improve the arrival rate of information.While encouraging more social forces to participate in the spread of health information we aim to promote the spread of health issues to the professional and standardized direction.