Research On The Health Communication Of Dahe Health Newspaper

The United States communication scholars Jackson said, health communication should be based on the mass media as a channel to deliver health-related information to prevent disease and promote health。The newspaper as a tool for traditional media,should actively disseminate healthy living ideas, popularizing knowledge of disease,pay a attention to people's physical and psychological health,make the health messages to infiltrate people's daily lives。At Chinese Health Communication of the Third General Assembly,the Health Minister Chen Zhu pointed out that health communication activities undertaken to strengthen health education and health promotion, improve the people's health literacy, change unhealthy habits and lifestyles,raise public awareness of disease prevention and skills are the most economical and most effective way to solve the problems。In order to carry out health communication,"Dahe Health Newspaper"founded in March 2006 which the first health newspaper in Henan Province。Although founded not a long time,he has become the backbone of our province 's health communication。as a service type of health professional newspaper,"Dahe Health Newspaper"profound theories about healthy homemade interpreted simple words。Popularizing the medical knowledge, meeting the people's health needs。In addition,they held lecture weekly,and though the phone,SMS , blog solve the problems of health。"Dahe Health Newspaper"concept is"good family doctor,new health life", advocated"great health"concept, pursuited physical and mental health,universaled disease and health knowledge。For the elderly,young readers and white collar and other major groups seting different sections,targeting audiences。For the content,emphasis on prevention,guiding people to a healthy lifestyle and fashion concept of health。For the Publish,highlighting the depth of reporting,involving health care reform, mass medical problems,social hot spots in all aspects of incident investigation,to seize the root of the problem, concerned people's health。When the readers reading newspapers,access the health information,while taking advantage of strengthening and deepening health knowledge festival coverage,universaled health care-related diseases and knowledge。If the network media is the hypermarkets,the health newspaper are supermarkets ,only the science and useful health information can attract readers。"Dahe Health Newspaper"pay more attention to choosing articles。In order to better disseminate the health messages,"Dahe Health Newspaper"by agenda setting,news planning and other means to guide the health concept to build health issues。The content is more attention to vulnerable groups, reflecting the human feelings。In the form of"The Wall Street Journal-style"way for reporting,by the way of storytelling,profound theories about healthy homemade interpreted simple words。The characteristics of"Dahe Health News paper"can help people understand the articles ,establishing the correct concept of health。...