Design And Implementation Of Diabetes Health Communication Website Based On TPB

Background: According to the international diabetes association reports, the population of diabetes patients in China has been more than 40million, China has been the world's fastest-growing country of diabetes prevalence rate. The management of diabetes became an important social health problem, as the health education is a part of diabetes management. As a new media, the Internet has gradually recognized by the majority of users because of its initiative, effective and interactive. With the gradual popularization of the network and people's health awareness promotion, the numbers and scales of health Web sites are growing rapidly.Objective: Investigate the users' behavior of information consumption based on the TPB. We will construct an internet platform of health education, according the internet health communication status and the characteristics of diabetes health education; then discuss an effective model of health information communication and the effect of internet health information communication, provide a valuable reference for health information users.Methods: Using the theory of planned behavior and TPB model of information consumption for reference, we designed questionnaire and investigate the direct factors that influence user's information consumption: attitude, subjective norm and perceived behavior control. According to the users' characteristics and needs of health information, with Visual Studio 2005 platform, C# and Microsoft Sql2005, we desigh and construct the website of diabetes health communication. Based on the performance of the website, we investigate the status of users, assess the website's effect on diabetes health education, and then explore the network of effective health communication strategies.Conclusion: (1) Using TPB to analyze the behavior of information consumption is positive. (2) Internet health education is an effective way of diabetes health management. (3) Health Communication website should makes its information resources diversified. (4)The editors of diabetes health communication website should have the background of professional medical knowledge. (5)The Internet Health Communication needs the participation of medical professionals. (6) The operation of the Health Communication Website needs support from government.