What Is Health:Research On Health Communication From The Wechat Public Account “Friends Of Diabetes”

China has a large group of diabetic patients,diabetes brings a huge burden to individuals,families and society.Every diabetic patient and his family urgently need health information for the prevention and treatment of related diseases;The state attaches great importance to people's health and the prevention and treatment of diabetes.Through the construction of topics,the media can make people understand the world.The mass media can carry out health education and health communication activities to the public,which can help them master certain health knowledge and change their health behavior.In turn,the risk of disease and diabetes can be reduced.This article takes the self-media We Chat public account "Friends of Diabetes" as the research object,In this paper,858 articles are selected as the research samples,by means of content analysis,the author,source,length,form of expression,amount of reading,amount of likes and so on are analyzed,and the communication characteristics and the current situation of the interactive dialogue of the Friends of Diabetes are summarized.At the same time,the paper uses text analysis,interviews methods to analyze the health concept transmitted by "Friends of Diabetes".The study found that "Friends of Diabetes",as a professional self-media,has a writing team of medical workers,based on the popular science concept of " expert centrism ",has a certain scientific and professional content.Friends of Diabetes advocates correct diabetes cognition,conveys three-level prevention concept and adheres to scientific communication attitude.However,there are some practical problems,such as weak ability in communication and operation,less interaction with diabetic patients,and imbalance between commercial and public welfare.Based on the above problems,this paper holds that the self-media similar to We Chat public account "Friends of Diabetes" should do a good job of diabetes health communication,from the level of internal governance,professional scientific popularization,dialogue-style scientific communication,public welfare as a brand-oriented,follow the concepts of overall health,so as to achieve "friends of diabetics ".Diabetes as a chronic disease,more need the guidance of ideas.The knowledge of disease,the understanding of health and the production of content are not guided by the concept of consumerism,nor from the perspective of expert centrism,but based on the concepts of overall health.From science popularization to public understanding of science,let the public conduct scientific dialogue under the situation of understanding health and understanding disease,construct health community with platform,arouse public recognition of health concept,let diabetic patients form correct understanding,awaken and activate public participation,understanding and cooperation in the view of overall health,So that self-media diabetes health communication more standardized,benefit more audiences.