Study On News Production Of Traditional Media Wechat Subscription Under The Background Of Mobile Internet

In the historical background of the new mobile media,WeChat is widely used as a mobile social media.Meanwhile,the public number produced by WeChat highlights the status of news dissemination relying on its unique advantages,and becomes an important platform of traditional media to transform and develop the new mobile transmission.More and more traditional media are building their own WeChat subscription,as a new important platform for the development of mobile communication transformation.Therefore,in this context,WeChat subscription news production become extremely important.based on stating the Wechat’s general situation under the background of the mobile Internet,we will discuss the WeChat subscription production and news product form.The WeChat subscription production is divided into four parts: the main body of production,the content of production,and the process of production and audience.And it compares the production of WeChat subscription and traditional media news.In the form of the product,it hackles the forms of news production,from the column settings,push frequency,and showing the formation.The present article concentrates on taking the three representative traditional WeChat subscription“Chutian Metropolis Daily "in Wuhan," Hubei channel”,and “Jingchun Network ”as studying examples,we analyses the origins of the contents,topics for discussion,event properties and tendency for WeChat subscription in full details.Thus summing up the media WeChat subscription common problem in news production.It is analyzed that WeChat subscription have lots of problems like the contents lack of depth and originality,homogeneity,imbalance of subject construction,deficiency in means of all media reports,short of interaction between users and so on.In order to solve these problems,this paper puts forward the following solutions: establishing a new media production team,providing professional and efficient high-quality original content,paying attention to rational guidance,using the means of all media reports flexibly and enhancing user stickiness.In the new environment of the news media production,WeChat subscription,especially the traditional WeChat media subscription,should accelerate the pace of innovation,and explicit user’s location on the analysis of big data.Produce more high-quality original content by using professional advantage.To enhance the influence of the media,we should utilize more all media communication means on the new mobile communication platform.