An Empirical Study On The Content And Communication Effect Of Financial Wechat Subscription

China’s Internet industry since 2008 ushered in a new round of rapid growth,the number of domestic Internet users to maintain the basic growth rate doubled every six months.WeChat as Tencent Inc launched in January 21,2011 instant messaging service applications,WeChat and WeC hat combined monthly active users reached 806 million.This thesis makes a number of public finance WeC hat 2016 representative push content by content analysis,statistical analysis of the content of the law,including the theme type,form,use,copy the style of digital chart,a conclusion was drawn that the amount of reading the common features to attract high readability,the.And according to the characteristics of t he allocation of groups,WeChat users to carry out a questionnaire survey to test the characteristics of these indicators and the corresponding reading effect verification.Hope that through the financial WeChat public,content analysis,and the disseminat ion of results of empirical research,analysis of the content features index communication effect to the user,so as to guide the operation practice of Finance and economics WeC hat public number,fill the financial news in the new media channel operation o f academic blank.