| Talk show is a free expression show,originated from the west,and is popular in the US.In the 90 s of last century,the TV talk show went to China and took root.The new form of programming allows our viewers to listen to the views of hosts or guests in a completely new way.Because of the more harsh political climate at that time,the form of TV talk show in China is not as free and unconstrained as the western countries,but rather cautious and stereotyped.After 1995,the mainland of China entered the Internet era.Especially after 2000,we experienced the wave of technological change from Web1.0 to Web2.0.The mainland of China has also entered the era of new media,which is free and relatively disordered.Iqiyi,Sohu and other online video companies began to try to move talk shows to the Internet platform.Their homemade talk show attracts lots of traffic and attention because of its open content and caters to the tastes of young netizens.Bakhtin,a famous Soviet writer,has formed the famous Carnival Theory on the basis of previous studies on the phenomenon of carnival.In his theory,Bakhtin praised the spirit of freedom in carnival,and also praised the folk humor culture expressed in Carnival interaction.He believed that people's revelry is actually enjoying and indulging in the ultimate freedom.It is the return of human nature,which is a kind of anti tradition and anti authority,and it is also the expression of the anti mainstream consciousness and strive for freedom and equality.And this humorous culture also allows people to be more inclusive of all kinds of people and things.The characteristics of the internet talk show show a certain theoretical connection with Bakhtin's carnival theory.On the basis of Bakhtin's carnival theory,this paper analyzes the Carnival features of Chinese internet talk show programs,and gives suggestions to improve the related programs with the present reality.First discusses the origin of the cultural phenomenon of carnival,the formation of Bakhtin theory and the development process of internet talk show in China.The earliest Carnival can be traced back to the ancient Greek mythology.In the carnival,people can indulge themselves,forget the pain of reality and return to the true wild,which is actually a kind of worship to life.Bakhtin's carnival theory recognizes that the free spirit of the carnival makes people have the tendency of anti authority,anti tradition,anti mainstream consciousness and striving for equality.Folk humor culture makes people more inclusive of all kinds of people and things.Such inclusiveness and attitude towards life and spirit of freedom are in different degrees of agreement with the connotation and motivation of the current internet talk show.Secondly,we analyze the carnival characteristics of online talk show in China.The subversive nature of internet talk shows is mainly reflected in the setting of presenters,comparing the "wonderful flowers" and the topic of "no lower limit".In the people's nature,the network has no threshold and strong openness,so that anyone can easily log in and use;the interaction of the network can highlight the participation of the carnival process,the netizen can send "the barrage" to participate in the interaction,and can also be built through the topic of micro-blog's participation in the network program.In terms of folklore,the word "Shenma" and "wood have" are everywhere in the speech of hosts and guests.From the three dimensions of society,media and audience,this paper explores the reasons why Chinese internet talk shows are going to Carnival.In terms of social reasons,the contradictions in the social transition period,the rise of mass culture,and the long repressed spirit of Chinese popular traditional culture since ancient times are the three main reasons.In the media reason,the support of technology is the necessary condition for the carnival of the internet talk show program.On the network,the weakening of the gatekeeper's role makes the carnival more active.At the same time,the pursuit of economic interests by the production team is also one of the reasons for the program to go to the carnival.At the end of the article,the paper mainly analyzes the three major problems of the present internet talk show,such as vulgarization and excessive entertainment,network violence and rough building,and gives some suggestions and strategies to improve it.Among the media,the producers should plan the program system,locate the program accurately,expand the viewing angle,strictly control the content of the program,pay attention to the feedback of information,and improve the interactive mechanism.In the dissemination of content,we must realize the customization of content and strengthen the value orientation of content.In terms of media use,relevant government departments should focus on monitoring and managing programs.In spreading audiences,we should stick to the strategy of dividing people and elaborate dissemination. |
