A Study On The Influence Of Audience Participation In Film And Television Programs On The Motivation Of Tourists

In recent years,tourism has made breakthrough progress,and the film and television as a medium of tourism,also played a huge role,making the film and television tourism has been rapid development.In the study of film and television tourism,the formation of film and television tourism motivation is an important research topic.It can provide strategic support for the film and television production company and tourism destination development,and in this,the subject of film tourism,audiences,which is very important to study.Then,in the production process of TV programs,how to grasp the needs of the audience of the show,the influence of audience participation on the formation of tourist motivation,and enlightenment for the development of film and tourism destination,is the main problem studied in this paper.In this paper,the audiences of the large outdoor variety show" Running man" are our research object.This paper studies the relationship between audience participation and the motivation of the film and television tourism.Through literature review,questionnaire,data analysis and other methods,we know that audience participation of the film and TV is divided into five dimensions of emotional interaction,cognitive interaction,behavioral interaction,relevance reflection and critical reflection.Film and television tourism motivation is divided into experience and confirm motivation,Pilgrimage and follow dreams motivation,finding meaningful places motivation and escapism motivation.The results show that the audience participation has a significant positive impact on the formation of the film and television tourism motivation,but there is not significant positive impact on every internal dimension.There is no significant effect of the correlation reflection on the tourists'experience motivation,emotional interaction,cognitive interaction,interactive behavior and critical reflection all have a significant positive impact on the confirmation of experience motivation.Pilgrimage and follow dreams motivation is mainly affected by emotional interaction,cognitive interaction and behavioral interaction.Affective interaction and behavior interaction had no significant effect on finding meaningful places motivation,cognitive interaction,relevance reflection and critical reflection all have significant impact on finding meaningful places motivation.Escapism motivation Is mainly influenced by cognitive interaction,relevance reflection and critical reflection.Finally,according to the research results of this paper,the author puts forward the strategies of film and television production company and the tourism development strategy of movie and TV tourism destination.