Television Marketing Research Of Jiangxi Ruijin Red Tourism

Television marketing is an effective marketing tool promoting tourist resorts, which makes the audience feel immersive video works by directly stimulating the desire to travel through tortuous stories, advanced audio-visual technologies. Ruijin in Jiangxi, the starting of the Red Army, owns lots of red tourism resources, and accumulates rich red cultural heritage. Ruijin will be well promoted for the public by the way of dipping its red tourism resources through television marketing. Based on this background, this paper combines television marketing with red tourism resources and marketing theories from the perspective of communication. The paper also introduces the television show called’Travel With My Parents" into Ruijin long march red tourism design scheme, which is a new attempt to add fashion television elements into the traditional red revolutionary theme. On the other hand, the paper uses Ruijin long march red tourism resources to tell a good story, propagate red spirit and promote red products, not only in favor of red tourism television marketing under the new situation, but also enhancing the value of "Travel With My Parents" TV program.This paper mainly conducts innovative research on the basis of historical research, combined with document research, intensive interviews and content analysis. Paper is divided into six chapters as follows:tin the first part is an introduction of the background and significance of topics of elaborate and analyze the current research, combined with their actual and proposed route technology innovation. The second part of the Institute of Theoretical need to use were analyzed.The third part focuses on television marketing planning scheme of Jiangxi Ruijin long march tourism resources. In this part, the paper elaborates the status of television marketing development in Jiangxi red tourism resources, and then uses SWOT analysis to analyze the advantages and disadvantages of Ruijin long march tourism resources television marketing. Thereafter, television marketing strategies of the Ruijin long march tourism resources should be proposed based on Television Communication Perspective. The fourth part focuses on COME INTO RUIJIN program design of Jiangxi TV show "Travel With My Parents". In this part, the paper introduces the general situation and broadcast situation of Jiangxi TV show "Travel With My Parents", describes the style and features of the program, and then analyzes the feasibility of the program and Ruijin long march tourism resources television marketing. In the end of this chapter, the paper designs the scheme of Jiangxi TV show’Travel With My Parents" for COME INTO RUIJIN program. The design includes the program’s themes and background, program positioning and style, program design ideas, program shooting ways, and program communication strategy.Through this study, the paper explores the general law propagation of red tourism marketing represented by the long march, in order to provide beneficial suggestions for the Ruijin red tourism television marketing exploration, as well as other areas of red tourism marketing.