Design And Implementation Of Customer Marketing Management System Based On Mobile Internet

Customer marketing management plays a very important role in enterprise information management.Good customer marketing management can retain old customers,develop new customers,and play a role in promoting the development of the company.In today's era,consumer behavior and payment methods have undergone tremendous changes due to the development of the Internet.More and more customers choose to use mobile phones for information browsing and shopping.The traditional customer marketing management system has been unable to fully meet the latest needs of customers.Online service requirements.Under this background,it is of great significance for companies to adopt the mobile marketing management system to upgrade the customer marketing management system.This paper first introduces the background of system development of marketing management of mobile client client,describes the SQLServer 2014 database,Android platform system development of related technologies;and then analyze the system user requirements,including the system's functional requirements and non functional requirements;secondly,the overall architecture design system function framework and network topology,in modular under the guidance of the idea,the system is divided into 5 modules,including customer management module,sales management module,contract management module,statistical analysis of management module and system management module,and the system of the data mining design,constructed the system database;finally realization of each module of the system,and test the system function and performance the.The test results show that the compatibility of the system development is good,uniform style,can be put into application,marketing personnel in the sales through the mobile terminal quickly understand customer information,and in the sales process real-time query information and real-time sales orders,in the grasp of sales opportunities and greatly shorten the sales cycle,sales in late May convenient to use mobile terminal management and customer care customer customer service.