Media Fusion Development Explore And Practice

With the rapid development of information technology,particularly as represented by the mobile Internet development and application of emerging technologies,development of the media industry is undergoing profound changes in environmental conditions,the medium on which traditional media companies(newspaper,TV,books)in new media(Portals,Wechat,Weibo,APP,We-Media)under the impact,already facing a serious survival problems.As traditional media,one of the six sectors of the audiovisual industry,bound by history and weak,product,one model and talent wither,most marginalized position in the industry.2014 's State strategic decision made it clear that accelerate the cultural construction of traditional media and new media convergence,accelerating the transition from traditional publishing to the new digital publishing development.policy and industry development under the background of,research and directions for the future of media convergence transformation and upgrade path,is China's audio-video publishing industry is able to survive in the future market environment as well as for further growth and the urgent need,but also on the whole beneficial exploration of the media industry's future development.This article refers to audio and video press of Chengdu in recent years in terms of media convergence transformation and development mode research as a basis for model to explore how to apply new mobile Internet technology,relying on policy guidelines,building meets the needs of the future development of integrated development model as a reference for industries to explore media convergence transformation and development.I hope that both background study and case analysis,on audio-video press companies as the main build media fusion sort out the key elements of the innovation development,its main development model of innovative media integration,analysis of the model of internal and external environment,to assess the value of its development model,The writer hopes that media fusion provide helpful reference transformation and development direction...