Media Production And Consumption Of Emotions

In recent years,with the popularity of WeChat,a mobile social app,among millions of people,more and more media practitioners have been aware of the enormous commercial and social profits brought by WeChat public accounts.Especially with the communication empowerment of new media,market of emotions has been released and emotional public accounts based on emotional production and consumption are developing in a creative way.Obviously,women have become an important force of the public accounts entrepreneurs and their push-contents mainly focus on family,love,celebrities,social communication and fashionable life.With the help of commercial operations,emotional WeChat public accounts have drawn millions of followers.Their commercial value is ahead of many other public accounts.Emotional consumption of WeChat satisfy people's increasing need for emotions,thus becoming a more and more important way of emotional support other than real face-to-face communication of emotions.The unique mechanism of emotional production and consumption has drawn my attention.So what organizational rules do media agencies need to obey during the production of emotions?What is the process?How can individual producers explore and empress emotions in their production activities?How can audience consume the texts of emotions?Finally,what is the influence of emotional production and consumption for people's real emotional world?All of these questions will be studied in a frame of sociology of emotions,assisted by my ethnographic observation and interview.The thesis has four parts.The first part is about the definition,the development and the feature of emotional public accounts.The second part is about the text analysis of public account K,especially focusing on its texts of high clicks.The third part is about the process of emotional production of agency targeting in consumption and personal experience of writing.The fourth part is about the reflection on emotional production and consumption,in which emotional alienation will be emphasized.The meaning of this paper is that by giving an answer to the question how human feelings and emotions are commercialized and alienated under the guide of production and consumption rules,it makes a difference for new media research and cultural criticism.