A Case Study Of The Alienation Of Public Opinion Information In Colleges And Universities

With the popularization of Internet and the rapid development of web technology,network has becoming the collection and distribution center of ideological and cultural information. Through the network people can publishing and disseminate information quickly, which helps the network public opinion producing and developing. The college student is the major group of Internet users in our country, the network utilization rate of them is relatively high. The network is the important platform for college students to obtain information and express views. College students pay close attention to college and social events, and willing to do some discussion of these events, thus forming the university network public opinion. Information alienation is a harmful power which react on information subject. As a kind of information, university network public opinion also has the alienation phenomenon, which causing an adverse impact on the normal study and life of college students. This paper talks about the information alienation of university network public opinion and defines the theory of university network public opinion and information alienation. Then puts forward the expression and harm of the information alienation of university network public opinion, and analyzes the cause of its formation by actual case. Finally, puts forward the corresponding control strategy.