Research On Network Technology Factors Of Contemporary Consumption Alienation

With the rapid development of science and technology,the network technology has penetrated into every aspect of life,especially it has a huge impact on consumption.On the one hand,the network technology can satisfy the people's growing material and cultural needs,On the other hand,it has led to consumption alienation because it is abused when the people use them.It not only make people lose their subjectivity but also brings harm to the ecology.It will a growing potential.In this paper,using virtual,global,immediacy and convenience to detailed analysis the characteristics of network technology and explain network technology how to influence the whole link of consumption.It not only include psychological states,consumer orders and behavior of consumption subject but also use value and value of consumption object.It lead to consumption alienation at last.I will analysis the reasons behind the affect.First,when they used network technology,boundaries of time and space by fuzzy in the process of consumption.Second,the primary cause is consumption subject.The speed of updating network technology of consumption subject low to the speed of ethics development of network technology.Ideal of consumption subject is changed by network technology.I will provide the answer to digestion of consumption alienation after analysis the reasons.Realizing the unity of subject and object by reshaping people's subjectivity;realizing the unity of use value and value by strengthening consumption;realizing the unity of behavior and purpose by guide the return to nature.we will constant innovation and update technology above grasp the principle.The maximum it play the disadvantages of nature to the network technology.we advocate to abide spite of justice in order to ensure consumer safety.we will constantly improve the mental quality of consumption subject and correct wrong idea of consumption subject.Advance with the time,the people will have a correct network consumption when they overall grasp network technology,it order to have positive correction between network technology with consumption and really promote the free and comprehensive development of the people,at last human and nature will harmonious coexistence.