Study On The Solutions Of Books Copyright Export Under The Culture "Going Out" Strategy-Zhejiang Practice

Making the world know more about China becomes a trend with China's rising international status.Books copyright export is an important way to show our national image,it is not only brings economic benefits,but also the way to enhance the country soft power.With the culture “going out” strategy,our books copyright export has made great progress;meanwhile,there are still lots of problems to be solved.The paper uses the research method of linking up historical and dynamic analysis,theoretical and practical analysis,as well as comparative analysis.The paper focuses on the current situation and development of China's(especially Zhejiang province)books copyright export based on the data after the culture “going out” strategy has been put into force.With the analyses,the paper sums up the problems in books copyright export and gives solutions from government,publish houses and copyright agents to improve our books copyright export.Research shows that books copyright export with both social and economic benefits is an important way to practice the culture "going out" strategy.Though it has got great achievements since the culture “going out ”strategy has been put into force,there are still problems in many fields.Nowadays our books copyright export is still not becoming normalization and marketization.The evaluation of books copyright export doesn't only lies on the quantity or favorable balance of trade,but with the form of capital output,the Chinese culture can really be known by oversea people and influenced the world.The government,publish houses as well as copyright agents should fully take the advantages of itself to cooperate closely.