The Cultural Tactics On China’s Books Copyright Trade

From the 1990s,western nations have made enormous progress in copyright trade,bring it great benefit to their economies. Countries worldwide have given unprecedented emphasis on copyright trade. Starting from this time, our country have focused on the development of copyright trade and we ourselves have benefited from it. But comparing with the quantities and qualities of the western nations, we have lagged behind them a lot. Our country’s copyright trade develop swiftly, increasing 10% anually in the golden time. But the great imparities, the finitude of the cultural radiation, the monotonous contents have become a long-term trait of our country’s books copyright trade. Under this circumstances, choosing a effective way to raise the competence of the copyright trade has become an urgent task.It relates to many factors for the increase of our country’s copyright trade. Generally it includes government level, technology level and cultural level. The essence of copyright trade is the cultural export which means the attraction of the culture itself. So in order to increase the quantities of the trade, jobs have to be down from the basis, which are the cultural connotation and cultural radiation. As for the cultural connotation, furthermore, it is to raise the mordern adaptibility of the cultural classics and the create the works which have the international cultural adaptibility. As for cultural radiation, furthermore, it is to raise the expressive force of the books as well as the cultural brand of books.The solutions of sustainable development and the extracted conclusions in Hunan Publication Industry this article has obtained, tentatively handles some problems in Hunan Publication Industry. More importantly, it provides the guiding ideas, thoughts and detailed suggestions for future development, especially directing at the brand-building and low reading rate, the relatively elaborate solutions in Hunan Publication Industry has been raised.