Research On China's Book Copyright Export Under The Strategy Of Culture Dissemination

Chinese culture has a broad history dated from 5000 years ago. It once played a great role in the world civilization. However, with the rise of western capitalism and the down turn of Chinese feudalism, many western developed countries began their expansion, both politically and economically. As a result, their cultures gradually spread all over the world, especially the American culture, which is to take the dominant place in the world. China has achieved outstanding progress in its economy since it began to practise the open and reform policies, consequently, its influence on international affairs has been on the rise. However, Chinese culture has a quite low status compared with its political and economic strengths in the world. So the most compelling problem for China is to accelerate its culture dissemination. This is a way to improve China's cultural soft power and win the international recognition. For this purpose, the book copyright export has the mission to open the foreign gate.Copyright trade is an important part in modern international trade. With the development of knowledge economy, people are paying more and more attention to the copyright trade. For a long time, import greatly outweighs export in the copyright trade in China. This trade deficit casts threat not only on the economy, but also on its culture, to the greatest extent. To realize the national rejuvenation and peaceful development, as well as the enhancement of the cultural influence in the world stage, China has to embrace all challenges and competitions positively and confidently, and the export of book copyright can be a good player in this drama. The government and related departments of China has issued a series of policies in favor of the book copyright export. Taking this advantage, more and more publishing companies are devoting themselves to copyright export. They continuously set up new records in the field. At 61st Frankfurt International Book Exhibition 2009, China set an unprecedented record by signing 2417 contracts for copyright export. The 2008 Beijing Olympic Games and the 2010 World Exposition to be held in Shanghai as well as the worldwide upsurge of Sinology have offered and will offer golden chances for China book copyright export. Despite the promising future, there are many problems along the way.Based on the latest statistics and the background of Chinese culture dissemination, this paper makes a comprehensive analysis on the present situation and developing environment of the book copyright export of China. Meanwhile, the paper makes statements on several severe problems and their possible solutions related to the book copyright export, which puts on a significantly practical meaning. At the end of the paper, the writer makes some predictions and evaluations on the future of book copyright export of China.