Sichuan Radio And Television Networks Company Marketing Management Research Based On The Project

Video acquisition and network transmission technology constantly upgrading with the development of science and technology,people's demand for video surveillance system has continued to expand,video surveillance is plays an important role.China's security monitoring industry although after the reform and opening up 30 years of development,to participate in the 10 years of peaceful city project construction,the relevant technical level has been greatly improved.However,the domestic security industry in the large-scale professional system is still in its infancy,many of the technologies have failed to meet international requirements.With the increase of the national security system,local governments are trying to improve the security of the city,intelligent and accurate is the inevitable trend of the development of video surveillance technology.In recent years,the system can be competent for high-end video surveillance system has become an important growth point in the video equipment manufacturers,the proportion of profit revenue is growing.High end video surveillance covers a number of areas,is to have a high degree of integration of technology and science and technology content of the industry.However,most of the key technologies involved in the current monitoring system are still controlled by western countries.So break the technological monopoly of the developed countries,developed with independent intellectual property rights of high-end video surveillance system is imminent.Because most of the high-end video surveillance project with comprehensive,high complexity,multiple coordination characteristics,so it is very important for the traditional video monitoring equipment manufacturers to use the advanced project management method.In this paper,we study a video equipment manufacturing company in the operation of the implementation of a broad spectrum of multi band photoelectric monitoring system project,mainly based on the theory of project management based study problems existing in the process of the project schedule and quality management and solutions,combined with the author's practical experience in the course of work,by visiting investigation,data analysis,data collection and case study research and analysis,draw the main conclusion.First,the paper discusses the background,significance,research status,research contents,methods and innovation points of the thesis.Then the paper introduces the project development schedule,quality management related theory.Third step,the article has carried on the detailed introduction to the project,to this project progress and the quality management process control,the method,the improvement effect and so on several aspects have carried on the elaboration.Finally,the main conclusions of this paper are summarized,and the related research fields are prospected.Practice has proved that the project has adopted a scientific project management method,to achieve the progress and quality management objectives,to lay the foundation for the product of the market.From a certain point of view,the measures taken by the company to reduce R & D costs,shorten research and development time and improve product quality has played a positive role,which is also the meaning of project management.