Research On The Innovative Value And Development Approach Of Network Self-made Program

In 2005, the first batch of video website formally launched in China.After a few rounds of reshuffling,the network video industry has formed a stable market structure.The video websites was generally at a loss in its infancy.The main factors leading to the loss were high cost of video content copyright,homogenization of content and revenue model.In order to win in the fierce market competition,the video website has gradually taken content as the main development strategy since 2010.The network self-made programs,a new artistic form,is popular with a large number of network users by virtue of its low cost,innovative themes,instant interaction, diversified business model, etc.Many people called the year 2014 as"the year for network self-made programs".Against this backdrop, since the mainstream websites has improved the quantity and quality of homemade programs,there emerged a lot of competitive phenomenal works. The network homemade programs are featured diverse topics and styles, skillfully use the advantages of new media for cross platform multi-screen marketing, and bring new profit growth point for the development of the websites.The author use the current situation of domestic network homemade programs as the research background to hackle the definition, patterns, development cause and development course. On the basis of these theories, this paper analyzes the innovative value of network homemade programs from perspective of art, commerce, entertainment and culture. And then select "Weirdo Talk" as a typical case, analysis of network homemade program innovation and development predicament.At the end of this thesis, some specific suggestions of network homemade programs in the future are put forward.The ideas and frame of this thesis are as follows:In the first chapter of this article,the author introduces the research background, significance, reference at home and broad, the research methods adopted and innovations.In the second part, based on the current situation of research on the network self-made programs,the author mainly discusses the definition, patterns, development cause and development course of the network self-program.In the third chapter, this paper analyzes the innovative value of network homemade programs from perspective of art,commerce,entertainment and culture.In the fourth part,the author select network self-made program "Weirdo Talk"as an example to analyze its advantages and disadvantages. That the success "Weirdo Talk"originates from the innovation in the allocation,form,content and interaction of the program.But in the process of development, "Weirdo Talk" also exists some shortcomings, such as indefinable values, the consumption of language violence phenomenon" and capital involving in the discourse system of the program.In the fifth chapter, the author analyze in detail to the adverse factors,namely low-quality content,pan-entertainment,excessive commercial advertisements and vulgarization of the video.And put forward some practical strategies of network homemade programs in the future.