Research On The Spread Of The Network Self-made Talk Show "Let's Talk"

With the promulgation of the "entertainment restriction order" and the maturity of the Internet environment,a large number of talents have shifted from traditional media to online positions,and video websites have received strong support and began to exert efforts in self-made content.As the first online self-made talk show in the form of debate,"Let's Talk" was aired in the first quarter of 2014,with a Douban score of 9.1.Since then,the self-made online talk show has entered a high-level and professional production.As the only online self-made talk show that has successfully continued for six seasons,"Let's Talk" is representative and typical for the study of self-made online talk shows.Today,when variety shows are breaking out,"Let's Talk" is able to break out of the siege,thanks to the show's unique communication characteristics.In terms of the main body of dissemination,the instructors of "Let's Talk" are outstanding in various industries.They have rich experience and can enrich the content of the debate.The wonderful debaters come from all walks of life.They have outstanding personalities and successfully shaped the style of the program;the program production team is based on " The youngest director of CCTV" Mou Di,is the main person in charge.The entire team is professional and young,able to understand the needs and aesthetic preferences of the audience;the program guests have a high degree of attention and can attract traffic for the program.In terms of dissemination content,the choice of program debates is close to the life of the masses.Wonders with different perspectives use their own unique language styles to fight against each other,presenting an energy field of collisions of different values,plus stylized non-verbal symbols and postscripts.With the use of modern visual language,the program successfully attracted the attention of young people.In terms of communication channels,"Let's Talk" makes full use of the powerful platforms of i QIYI and Baidu to attract traffic for itself,and also uses social media such as Zhihu and Weibo for publicity.It often holds debaters selection meetings and derivative product signing meetings offline to enhance its connection with users.In terms of audiences and communication effects,the audience of "Let's Talk" tends to be younger,with more student groups and female groups.The audience mainly learns through the recommendation of the video website(i QIYI)program.Recreation and knowledge acquisition are the main motivations for the audience to pay attention to the program.However,the audience's loyalty and interaction with the program are still insufficient.In terms of communication effects,"Let's Talk" has an impact on the audience's cognition,attitude,and behavior.The decline in the word-of-mouth of the program reflects to a certain extent the dilemma of the program in the process of dissemination.The specific dilemma is manifested in part of the debate is inappropriate,the vulgar content of the program,the incompatible relationship between the debaters,and the sensational routine.Therefore,the program needs to strengthen the review of the debate,grasp the standards in the content of the program,actively manage the relationship between the debaters and improve the program competition system.Through its own improvement,the program can become a better quality program,and at the same time it can be used as a reference for other variety shows.