The Application Of Mobile Marketing System In The Banking Industry

Business halls of the traditional financial industry are limited by physical locations and transactional methods.There are many problems in the marketing of financial products,including large number of transactional steps,long periods,unmanageable cost,inaccurate information,and so on.Above factors have caused that the marketing could not meet the needs of business development in the new Internet era.Based on market investigation,this paper ananlyzies the requirements of banking business,sorts out the improtant business services,and studies the relationship among the various business modules.By integrating related resources and unifying the interfaces and business practices,we design a mobile bank marketing system which can support account managers to provide face-to-face customer services including bank card issuance and contracting.This system has three main modules,including the PAD application module,the management module,and the service application module.The PAD application module uses Android platform to implement applications such as debit card opening,pre-opening,activation,etc.We use databases to store the information of customers and devices,use pre-deployment of communications services to complete the seamless connection between front and back platforms,and therefore achieve the effect of efficient operation of the banks.Meanwhile,the account managers can check the transaction list through the management interface,summary business distributions and service frequencies and usages.This paper also conducts unit tests and integration tests of the modules,the results of which are satisfactory.Based on the mobile marketing system,the account managers can get rid of physical area restrictions,and conveniently manage financial services such as account opening and electronic bank signing.This will greatly improve the efficiency and flexibility of the financial service,reduce business costs,and provide customers with better service.