Research And Analysis On Marketing Management System Of VIP Financial Products In Industrial And Commercial Bank Of Longyan City

With the rapid development of our country economy and the banking sector, the state encourages Banks to design the financial products innovation. Many Banks in order to provide their competitiveness, need to bank financing products to market quickly and gain an advantage, at the same time, Banks need to provide customers to satisfy their needs of marketing products and services, wealth management products customers better service. Industrial and commercial bank in order to adapt to the market status quo and development trend of wealth management products in China, the bank management may want to change the deficiency of the existing financial product management business, bank financing products to optimize the management, improve the competitiveness of the bank. Is proposed in this paper on the background of Long Yan city industrial and commercial bank financial product marketing management system research and analysis.Based on Long Yan city industrial and commercial bank as the research background, this paper studies and analyzes the Long Yan city industrial and commercial bank financial product marketing management system; Article the first financial product management system of Long Yan city industrial and commercial bank of the business process was analyzed, and the optimization is given before and after optimization of business process; Through to the customer management, products management, products management, financial management product sales management, marketing management activities products report management, basic data management and system management of use case analysis and the package diagram to further improve the function of the corresponding analysis; In data analysis, the thesis of Long Yan city industrial and commercial bank financial product marketing management system is given a thumbnail and entity class diagram and the database table. Finally, the financial product management system of which are summarized and prospected.