Design And Implementation Of Associated Marketing Information System Of Financial Products Based On EⅡ

As the adjustment of commercial bank’s strategy, Banking center of working from traditional bank settlement services for product marketing. In order to make good product marketing, The first is to locate the customer’s needs. We know the needs of customers, that we can targeted marketing to customers. Hitherto widely used marketing strategy is based on experience, no one a platform or tool can quickly locate and analyze resources of small and medium customers.At the same time, information technology applications in the financial business continues to expand, resulting in a variety of different applications of information management systems. Information systems are each carrying a wealth of information and high value-added data resources, these resources are located in different databases, virtually the same customer a variety of data to separate. This customer-focused financial enterprises is the largest waste of resources, so how will all the same customer data organically combined, and then quickly locate the customer’s product requirements into various financial enterprises pressing problem.This paper to achieve financial products targeted to address the problem of marketing, through an integrated program for the operation to achieve a variety of data sources of existing information integration, which will all face the same customers ’information islands’ portfolio up for the business to quickly locate and analyze primary and secondary client resources to provide scientific and efficient technical support. Firstly, It elaborates the present situation and question of bank finance product marketing, and then introduces the method of the enterprise information integration. Finally, it elaborates the system requirement analysis and system design through the realization of bank finance product marketing system.