The Application Of News Events Planning In Media (Self) Public Relations In Lijiang City Of Yunnan Province

As the basic news agency, county TV station has no obvious advantages compared with CCTV, local TV and the other various media from the perspective of material, finance and human resources. So under this context, faced by the challenge about how to survive and develop of county TV station, the issue is worthy discussing and exploring. This thesis studies the application of news events planning in county TV station. News events planning is hoped to play a(self) public relation role in media, thus enhancing the influence and reputation and popularity of the county TV station. As a result, it will better serve the local economy and social development and create a better social environment for the building of a well-off society and a poverty combat and difficulty overcome and at the same time enrich the spiritual life of the local people.This thesis chooses 5 TV stations of Li Jiang City distributed in one district and four counties as case study: Old Town Radio TV station, Yu Long County TV station, Hua Ping County Radio TV station and Yong Sheng County Radio and TV station and Ning Lang County Radio and TV station(below TV station for short). Beginning from the concept of the news events plan and division of the type, the status quo and the issue of the news events plan in Li Jiang TV station will be analyzed. Based on the application of news operation in the County news planning and combined with some related cases of news events planning of different stations, the impacts of the news events planning on the media of county TV station will be explored. Based on all these discussions, the successful experience and some errors and issues of Li Jiang city and county TV station will be analyzed and summarized through some relevant cases. And some advice on the news events planning of Li Jiang city will be put forward by, thus providing some lessons and references for city and county TV stations in Li Jiang.