Study On The Development Status And Tendency Of Domestic Crowdfunded Publishing

Crowdfunded publishing is the application of crowdfunding mode in publishing item, which means initiator raise money through Internet platform for the editing, duplication or discrimination links of publishing. The paper takes crowdfunded publishing as research object, studies on the development status and tendency of domestic crowdfunded publishing via literature research method, case study method and statistical analysis method. It defines the relevant concepts of crowdfunded publishing, analyzes the background of crowdfunded publishing springing up, the operation mode of crowdfunded publishing and advantages of the mode. It analyzes main crowdfunded publishing platforms, takes Zhongchou Site as sample and analyzes successful crowdfunded publishing items on which from the four aspects of content, sponsor, target funding amount, supporting person-time, and summarizes six kind of marketing strategies always used in crowdfunded publishing items: implementing online or offline activities, custom tailoring,combining with public welfare, quantitative selling, creative lottery and developing peripheral products, as well as analyzes typical cases. It finds out three problems of crowdfunded publishing: protecting copyright getting harder,difficulties in guaranteeing publication quality and lacking effective mechanism of investor protection, and puts forward corresponding advises. It forecasts three likely trends of crowdfunded publishing: gradual specialization of crowdfunded publishing platforms, increase in crowdfunded publishing items raising content, deeper integration of industries.