| A series of vital technology changes have swept all over the world with the introduction of the third wave transformation of Internet technology. As the emerging way for Internet financing,the crowd-funding mode in accordance with the idea of inclusive the most, the emergence of the idea has provide an entire new world for free financing, which break through the chains of funds that lasting for thousands of years. Nowadays, the Internet crowd-funding have developed in a well-behaved manner around the globe with its fast-pace fission into different categories.Meanwhile, increasing mature condition has shown in virtualization and industrialization. A tremendous space for industry has witnessed in china since the introduction of crowd-funding mode. It is predicted that the universal scope of crowd-funding market will reach 300 billion dollar by 2025, among which china accounts for one sixth of the total volume, according to the World Bank report in 2013.The well combination between publishing industry and Internet crowd-funding with the widespread of the concept of Internet plus, it will promote the conversion of traditional marketing mode, which will render the production of risk-reduction mechanism to some extent. At the same time, it will invigorate the book market and improve the efficiency of market sale volumes, thus,brings novel energy for publishing industry.Taken the most well-known crowd-funding platform--zhongchou.com publishing projects as main research object, on the basis of the status quo, content and the operation mode, the passage therefore explores the main characters as well as the influence of crowd-funding publishing to traditional publishing industry by analyzing the similarities and differences between the two subjects. In addition, the passage has make summarization and commentaries towards the problem.Moreover, the paper also analyzes the development prospects of the industry in china. |
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