Study On The Status Quo And Developing Tide Of Mobile Books Publishing Basing On Content Level

As a new emerging shape of publishing industry, mobile publishing not only can help traditional publishers adjust marketing strategy, but enormously reduce the cost. The development of mobile publishing needs the efforts and cooperation from operator, service provider and content provider. As an extension of network publishing, mobile publishing turns out to fuse with traditional publishing. Not only can use the method that traditional publisher provides resource and service provider or operator provides service flat, but also can take the whole-media mode, to connect mobile publishing and traditional publishing effectively and then urge the organic conformity between them.This article bases on the theories of modern publishing study and modern editor study, through the method of qualitative and quantitative research, analyzes the status quo and predicament of mobile publishing, explores its developing tide, and puts forward some corresponding suggestions.