The Current Situation And Countermeasures Of Physical Books Of Network

With the passage of time, the spread of network fiction is no longer limited to network communication. A large number of network novels havebeen published as physical books, which successfully became bestseller.These physical books not only meet the demand of of reader's reading but also bring economic returns both to publishing houses and related websites. However, there are still many unignorable problems in the physical books publishing of network novels.On the basis of statistic and analysis of the best-selling physical books of network novels in the past five years, this paper summarizes the characteristics of the physical books publishing of network novels,points out the problems and puts forward feasible countermeasures against the specific problems. This paper consists of six parts, the first part of the current situation of the relevant research carried out a certain sort.The second part analyzes the reasons for the physical books publishing of network novels in varied dimensions including the external environment, press, novel web site and the author. The third part gives a summary of the main types and characteristics of the physical books publishing of network novels, which is based on some data of popular physical books of network novels in recent five years, and explores the physical books publishing operation of network novels on the basis of concrete cases.The fourth part analyzes readers' reading tendency and buying intention through questionnaire survey.The fifth part points out problems in the physical books publishing of network novels on the basis of analyzing above data.The sixth part puts forward solutions to specific problems.