Study Of Resistance In The E-book Spread

As the representative of electronic publishing technology, e-book and e-book publishing has attracted the infinite concern from people since the birth. Following the prosperity of electronic publishing, e-book has large information content, and the preservation is simple, and it's also better for the environmental protection through publishing. So people can't help to exclaim over whether it become the "Terminator" of paper and books. However, the diffusion of e-book isn't to people's satisfaction, looking from its development process. This article introduces the e-book technology, including hardware technology and software technology. The analysis of the obvious superiority of e-book comparing with the paper book has been made. It compares the development of e-book in various countries breadthways, and the article reviews the history of e-book lengthways, and it also analyzes the huge challenges which the e-book meets presently, including e-book business pattern, collision of format, contradiction between copyright protection and dissemination rights, and cultural identity from macroscopic perspective; and including individual reading cost and social psychology, at the more "micro" level. Then the article seeks for the resistances, which block the diffusion of e-book, hiding behind the problems. In order to examine the e-book development more carefully, the article puts the e-book development in the two dimensional network which includes individual and society. I survey e-book and e-book publishing over again by introducing the Media Morphosis theory. In allusion to the present phases of e-book, the problems and the causes of the resistances, the article brings forward positive countermeasures and advices. So it will be propitious to grasp the good opportunity of e-book development, and also be helpful to e-book publishing development healthily.