The Study On The Present Situation And Development Trend Of Newspaper Digitization

Accompany with the development of digital technology, and the emergency of computer and network, the human get into the digital age. Every major technological change always gave birth to the emergence of new media forms, such as the rise of the newspaper industry after the advent of the printing technology, electronic technology gave birth to the radio, television, video and other communication patterns, digital technology contribute to the rapid growth of new media.The great advantage of the new digital media had a profound impact on the traditional newspaper. People’s reading forms have changed, the time of newspaper reading is reducing, and the readers of newspaper are aging. Traditional classical reading is also being replaced by shallow reading.A large number of traditional newspaper readers have turned to the internet to obtain information, which also led to the decline of newspaper’s circulation and advertising revenue. In the digital age, the new media pose serious challenges to the traditional newspaper industry, but the development path of the newspaper is still digitization.After the introducing of the elaborate of newspaper digitization background, the thesis analyzes the status of newspaper digitization including China and other countries. Newspaper get on the network platform as computer and mobile phone, provide news service and other new functions. In this process, some new profit models come into being. There are also many new initiatives in reengineering the newspaper business process and management system.Although the domestic newspaper industry have not lagged behind the tide of digital, some of them are very advanced in the world, but there are also difficulties, including the lack of integration of news content and the integration of industrial chain and innovative profit model.