Research On Evaluation System Of Network Communication Of TV Program

The age of the Internet, public opinion environment, media pattern, mode of transmission are undergoing profound changes, behind the continued surge in the number of Internet users, network audio-visual industry to flourish, colorful TV programs under the influence of high technology, through the network transmission to the PC, intellectual to mobile phone as a representative of the mobile terminal, IPTV Terminal, making the audience not subject to geographical space limit at any time to watch their favorite TV program, depending on the size of the screen blocks formed the media ecology pattern of a multi screen media. Under the influence of the high technology and multi screen media ecology, the television program is growing in the network channel, and the mass of the program is constantly filled with the terminals of different screens. Especially to the major hit TV variety show, a multi screen media dissemination problem of network is exceptionally prominent. Many programs but target audience lack of targeted, each network terminal independent productions immature, content rich and flexible audience effect is poor, pay attention to collect audience audio-visual data but ignore data analysis and so on.The research by multi screen background of and a full range of television variety program network communication problems, so as to establish a scientific, comprehensive, has the operation of TV variety show network communication evaluation system, to better enhance the TV program of network influence, expand TV network transmission routes.Discussion from the perspective of multi screen of through the television variety show the spread of ills is the beginning of the construct new television network communication effect evaluation system, puts forward six comprehensive index, including audio-visual index, index of concern, appraisal index, concentration index, recommended index, and attracts a lot of index, evaluation index from the two aspects of social benefit and market benefit form the multi-level and multi angle evaluation. Pay attention to the full range of accurate data acquisition in the evaluation mode, in the media ecological environment environmental guidelines, mining, analysis, combing the data parameters.This paper argues that television multi-channel multi terminal fusion development, should optimize the audience feel, a comprehensive upgrade of the program content, the television network communication effect combined with construction of index system for evaluating, using scientific methods to improve new media data capture and analysis ability, to improve the television network communication propagation force, guiding force, influence, credibility has an important effect.