The Realization Of Audience's Right Of Discourse In Reality Show Under The Theory Of Carnival

Since the 20 th century, the rapid development of human technology affect the life way of human beings. The most prominent performance is the popularity of internet. The biggest change of the media field is the media environment. It makes the position of the four traditional media has been shaken. In the new media environment, the audience have diverse selection. Reality Show as a new program, creating a new pattern between media and audience. It relies on a rapid development trend, cause the common concern in the audience, the media, the academic and other areas.From the view of communication, the essence of reality show is community carnival. It is not only a vivid manifestation of the human spirit in the specific media environment, but also the embody of the audience right consciousness, the product of the media and the audience. The features of zero threshold, individual expression and highly interactive justly satisfy the right of desire in the audience, and provides an open platform for audience to realize the participate rights, the performing rights,the dialogue rights. In the audience point, their self-consciousness, media literacy and rebellion against elite and other psychological factors are also provide inherent impetus to realize the right of discourse. However, the overflow of discourse right brought problems to audience and reality show. It is also a impotent part.The research begin with the background of reality show, then argues about the specific implementation of audience.From socio-cultural,individual and media technologies points to argue about the reason why audience can realize the discourse right. And summed up the positive effect of the discourse right for audience, the problem of the overflowed rignts,and the consideration of the problem, revealing the linkages between characteristics of reality show and the carnival ask for discourse. In order to achieve the research purpose for explore the audience's socio-cultural psychology and expect to beneficial to the development of reality show.