Analysis Of The Application Of Big Data In Chinese Film Industry

Big data, also known as huge data, has such characteristics: large scale, diversity, high speed processing, low density of value and so on. The significance of big data is that it not only could process huge of the data, but also is a change of thinking mode. Big data has changed the old thinking model of seeking reasons and results to focus on the relationship between them. Rely on the development of the Internet, it has influenced many fields in a short period of time. Specific to the use of large data in the film industry, some developed countries entered this field earlier with mining and analyzing data deeply. While, in this field, our mainland can not catch up with them in short time. The reason can be seen clearly is that there still are some problems without practical solutions.This paper mainly analyzes the status of the data using in film industry. Taking the film industry chain as a main line, it explains the problems of data in the phase of movie production, distribution and projection separately. And it also comes up with some suggestions based on the study of communication, film history and statistics and the situation of our domestic film industry. All of the above are benefit to improve the use level of big data and to boost the development of domestic film industry.