The Analysis Of The Present Situation Of Nanjing City Newspapers And Countermeasure Of It's Development

The competitions among Nanjing city newspapers become more and more violent with the development of this city. If a newspaper wants to survive in the competitions and make further development, it must improve its quality of running the newspaper and its reporting lever, which is the basis to improve the abilities to compete and survive. Thus, we must analyze the present situation of its development first. The five Nanjing city newspapers selected by this essay have their own characters beyond their common features. After using the methods of statistic, comparing and data analyzing and studying the contributions, types, titles, free presses and supplements of those selected newspapers, this essay discusses the those thoughtfulness of attaching importance to tactics of news reporting, enhancing supplements and free presses, and occupying the non-competitive spaces to develop Nanjing city newspapers for solve the existing problems.