The Present Situation Of Media Convergence And Its Impact On The Media Industry

Although media convergence is new concept, it has been emerged in practice. Practice stimulates research on theory. Development and width of research is based on continuous innovation in practice. It is stimulus that media technology in close relation with media convergence and consumer demand. The current status of the media industry supplies good growing condition for media integration. According to different classification media integration has several forms of expression. They all show such trend both in form and content or in microscopic view and macroscopic view. There are broad prospects for media convergence and the impact of the media industry is profound. A number of current problems in media industry need to be resolved. In the background of media convergence these problems are more prominent. Media convergence meets many challenges except for huge chance.The current situation of media industry is explaining all media convergence trend. Network is a mix of video, audio and text. The traditional media produces its content by mobile and short message, etc new media or new broadcasting media. It has relationship with integration of media that paper media publish network blog content and getting on Internet by mobile. Year 2009 is called the beginning of China 3G mobile .3G mobile phones brought an unprecedented changes. Originally simple communication tools become a media that we can watch TV, visit internet, watch news, blog, etc. Mobile function is expanding. All of these are specific performance of media integration.Although media convergence is new concept, it has been emerged in practice. Practice stimulates research on theory. Development and width of research is based on continuous innovation in practice. It is stimulus that media technology in close relation with media convergence and consumer demand. The current status of the media industry supplies good growing condition for media convergence. According to different classification media convergence has several forms of expression. They all show such trend both in form and content or in microscopic view and macroscopic view. There are broad prospects for media convergence and the impact of the media industry is profound. A number of current problems in media industry need to be resolved. In the background of media convergence these problems are more prominent. Media convergence meets many challenges except for huge chance.This paper will explore media convergence, which is meaningful, in depth, and summarizes the its meaning. Beginning from the research of media research, show the current status of development of media convergence, explore current media convergence practice and existed problems in this background. This paper talk about inevitability of media convergence from the angle of media development history; analyze the media convergence phenomenon from specific news examples; foresee the trend of media convergence from the overseas and domestic media convergence practices; find resolution from current problems in media industry. It will pay attention to problems in practice and theoretical references.It is hard to say media convergence will develop into what extent and status because of the rapid development of media industry. However, it is sure that media convergence is one important trend in the media industry development. Future media will have its special advantage, at the same time, collect many media functions. It will give consumers more convenient and rapid service.