The Media Convergence Of Our Urban Newspapers In The Newspaper-internet Interacting Time

The development of Internet and the widely using of new media take people intoa new media time which depends on the interactive communication. The convenienceand fast speed of the new media attracts a lot of audience, but has a huge impact onthe traditional newspaper. We adapt to the times to turn to the digital technology, andstart the newspaper-internet interacting way. Southern Metropolis Daily is the first tostart the newspaper-internet interacting. The Oe.com is the first Web2.0newspaper-internet interacting. It won the title of "top Ten China Internet Networksite", and "China’s most influential newspaper website". It ranks the first place of thesame website in Guangdong.This paper mainly talks about the newspaper-internet interacting by an example,the Oe.com and Southern Metropolis Daily. I will talk about the development ofnewspaper-internet interacting in our country. I will analyze the reason ofnewspaper-internet interacting which I will use an example of Oe.com and SouthernMetropolis Daily. I will give an example--political platform on the Internet ofOe.com and Southern Metropolis Daily. In this example, I will talk about the successof the newspaper-internet interacting. During this progress I will summarize theadvantage and problems of Southern Metropolis Daily. My purpose is to finding away to solve the problem and exert its advantage. What is more, the goal is to providea reference for the digital transformation of Urban Newspapers.This paper main to analysis the newspaper-internet interacting of Oe.com andSouthern Metropolis Daily by system analysis, case comparison, case studies and datainvestigated. We can learn from its advantage and experience to give a hand for thenewspaper-internet interacting in our country.