Research On The Innovation Of Mobile Reading Platform In The Era Of Big Data

In the era of big data, people’s reading needs, reading carrier has changed. In recent years,Reading towards fragmentation, instant, intelligent,mobile reading has a trend which cannot be halted. Under the background of the era of big data, mobile reading platform begin to provide users with innovative information services.Giving an overview of the development history of the mobile reading.And The concept and characteristics of big data to carry on the elaboration and sort of big data era of mobile reading platform development, the paper focuses on the analysis of innovative mobile reading platform case today’s headlines. Through the literature analysis method,comparative analysis method, participant observation method to study, the paper research product differentiation, operation and the problem of today’s headlines,using interdisciplinary computer related knowledge. Meanwhile, the paper helps to understand today’s headlines as the data mining tools in logic, mobile reading in the specific application. Understanding mobile reading platform innovation, and comparing to other innovative mobile reading platform, we can know about the model innovation characteristics, differences and advantages or disadvantages of today’s headlines.Finally, based on the analysis of big data era of innovative mobile reading platform,the paper proposes four point strategy: to optimize algorithm in technical level;to balance the key interests in economic level; to improve the related laws and regulations in legal level; to Upgrade management system in social and cultural level.Big data era of innovative mobile reading platform still have room for improvement,especially in the algorithm. the future of mobile reading platform construction will be more intelligent, virtual reality, socialization; and copyright model, business model will be more mature and diversified.