Research On User Behavior Patterns Towards Visual Stimulation Of Information Interface

As the communication platform between human and machine, visual stimulation of information interface has a significant impact on the behavior and cognitive mechanism of users. In order to increase the availability of information interface from the perspective of interface design, designers have to pay attention to and understand the user behavior feature and behavior patterns on the information interface. It provides a reliable theoretical basis and reference for analyzing and designing the interface.First of all, with the use of cognitive psychology, design science and user research theory, this paper conducts a research on user behavior patterns of visual stimulation on information interface. It analyzes visual stimulation and cognitive mechanism of information interface. It also summarizes user behavior research theories and research methods.Then, this paper selects web interface of Southeast University Library and typical tasks as a case study. It obtains some behavioral data with using situational survey, interview, screen recording software and eye-tracking experiment. It summarizes users' operating process and impact on users' behavior.After that, with analysis of experimental data, this paper summarizes user behavior patterns of three stages of information, including retrieving information, browsing information and viewing information. These patterns are universal and can be regards as user behavior patterns of finding books on library website interface. With the research of user behavior and behavior patterns, this paper summarizes unreasonableness of the visual stimulation and provides some advice of improving the information interface. It also analyzes design requirements of interface and proposes four principles, including 'less and accurate', easy to understand, easy to find and user-centered. These principles can provide some reference of designing information interface and visual stimulation for designers.At last, based on the study of the case, this paper improves the interface design and conducts a usability test. The results show that preliminary findings of user behavior patterns are effective and have a good effect on improvement of information interface.