Big Data In The Use Of Social Media Profit Model

Entering the new century, the rapid development of science and technology provides a new opportunity for the development of news media and new opportunities for development. The rapid development of the network media, has become a part of the media should not be overlooked in the pattern of. Among them, the development of social media, and particularly eye-catching.Social media based social circle, in the speed of information dissemination, as well as interactive aspects of the time and space to break through the restrictions, so that the "global village" has become possible. The audience from a single message to the recipient, has become a user, involved in the process of information dissemination. In our country, micro-blog, WeChat and other social media has become an indispensable tool in the public life. Social media to build a platform for discussion of all aspects of social life, triggering a wave of public opinion. Social media and human contact has never been so close. Social media in terms of scale of development and social influence, has reached a certain height.Enterprises to develop, the way to obtain profit, can be called the profit model, also known as the business model. From the point of view, the two are the same concept. Appropriate profit model is the basis for sustainable development of enterprises. Analysis of the development of social media today, most of the social media are exploring a suitable way of their own profit model. Advertising, value-added business, the program is divided into current social media common profit portfolio. From the current profit model of social media, you can see the social media faces a single profit structure, the main business growth is weak, such as a series of problems. Therefore, innovative profit model is an important issue in the development of social media needs to think.Big data due to its large capacity, fast data processing, has become a sought after information processing methods in recent years. Big data reform the idea of data processing, in order to "sample is the whole", "prediction instead of decision" and other characteristics of the data to bring a new direction. In the economic, health, science and technology, big data has display skills to the full. Social media as an important source of big data, but also can be seen in its development on the road and the big data has more and more closely linked.In the article, on big data, social media's concept, characteristic, application, current status and problems of the analysis, combined with economics, sociology and communication theories, combined with domestic and foreign with the representative of social media, were compared, in order to find the current difficulties in the development of social media. Finally will be combined with the characteristics of large data and social media, to play the advantages of big data, from social media to enhance the user experience, build precision marketing and other aspects of the profit model of innovative social media.