The Research Of TV Variety Show And Wechat Media Convergence

We Chat grows as a rapid development, as an emerging new media, the development caused a huge threat to other traditional media.In facing of the challenges, Whether the biggest media of television should choose hard fight to refusing it or merge with it? The CCTV Spring Festival gala of 2015 tells us that traditional media should corporation with new media. According to Chinese hownet, Articles specializing in WeChat and TV media fusion is not much, especially the variety live party program integrated with the WeChat communication research is rare. In this paper, on the research of this aspect, I will choice the CCTV Spring Festival gala of 2015 as a case in this paper.This paper is divided into five chapters. First, from the introduction to start, using a live show and micro-channel convergence to analyses the meaning and analysis the reason of select CCTV Spring Festival Gala of 2015 as case studies. Next content will analyses the main elements and main mode of transmissionThe first chapter is an introduction, consists the sources of topics, significance of the topic papers,innovation and the successful experienment which we can use in the other places.The second chapter is about the things on TV shows, the first section is the definition for the concept of variety show. The second section analysis significance of the use of micro-channel propagation variety show, Then section three researched the status of convergence from Wechat to TV variety show, the last section describes the reasons for choosing the CCTV Spring Festival Evening of 2015 as article case.The third chapter analyzes the main contents of the CCTV Spring Festival Evening of 2015 with the spread of micro-channel integration. Including the dissemination of micro-channel dynamic analysis, integration and dissemination of status Spring Festival micro-channel analysis, and then summarizes the advantages.The fourth chapter is the communication analyzes to the convergence of Wechat and CCTV Spring Festival Gala of 2015.This content is based on the theory of Lasswell's 5W mode. This mode include analysis communicator, audience, content, channels and effects.The final chapter of this article is to sum up above contents and is devided into 3 sactions. The first section is a summary of the three changes on media convergence. Section two is characters and final section is the development prospects.Based on the convergence on CCTV Spring Festival Evening of 2015 and Wechatof specific analysis.we will find some conclusions and provide proposals to the convergence of TV variety show and Wechat.