In The Context Of Media Convergence Research On The Integration And Innovation Of Chinese TV Variety Show

From 1980s to the present,China's television variety show to the audience has brought endless fun and surprise.With the development of society and the audience's esthetic interest changes,the TV variety show creators in the decades of exploration,to the audience in different periods like to see different types of programs for the perfect control,which makes China's television variety also in constant innovation and development.In recent years the rapid development of the Internet and other new media broke the spread of the traditional media are often subject to restrictions of time,space,or language,and be able to gather enough content,in order to attract more of the masses of the people.The emergence of the Internet for the dissemination of information provides a new channel and carrier,it sets the print media,radio and television to the advantages in one,more important is it also has the advantage that other media do not have:information capacity is big incomparable,highly interactive,propagation speed very fast.With the development of the rapid increase in the number of Chinese media and media pluralism,the audience has more choice opportunities and rights,especially the information channel in recent years very smooth,audience consciousness gradually increased,and showed a wide range of consumer demand.The rapid development of the Internet,so that the international community has become the idea of the "global village" of Marshall McLuhan,it not only changed the way of communication,but also on the TV variety show media ecological environment had a huge impact.The educational background,age level,interest and hobby of the audience of TV variety shows are not all the same.It is obviously unable to meet the audience's market.And the audience has not only been satisfied with watching variety entertainment programs from traditional TV media,the phenomenon of traditional TV media monopoly variety show has been broken.Now more and more users choose to get information on WeChat,micro-blog,although this way so that everyone has become an information port,but this does not make the value and significance of traditional media to lose their existence.Network full time,interactivity,rich program by social elements closely,to achieve the program transmission cycle is spread and the audience of TV variety show in the selection and viewing behavior truly autonomous,and through the variety of feedback pathways directly or indirectly to all aspects of audience participation program production and dissemination.Due to the traditional TV media have received their physical effects,content depth,breadth,propagation speed,ease of use,are unable to meet the needs of audience,but the vast amount of information increase the hand to grasp the difficulty of the screening,they need more traditional media released a credible and accurate information.So,in the process of information dissemination,we should pay more attention to the integration of communication and content innovation.In recent years,China's television variety show mode innovation efforts to increase,involving the subject range,with Chinese characteristics of the TV variety show cultural characteristics of the show.Under the environment of media convergence,this paper will study the integration and innovation of TV variety show program content and communication mode.China's television variety show in the past few decades of development,through the variety of "letting a hundred flowers blossom" pinnacle,also encountered ebb in resource poor ratings.With the rapid change of the ecological environment of the media,especially the development of the new media,the television variety show is also constantly innovating in the crisis of survival.