The Research On College Students’ Social Reading Problems Based On WeChat Platform

In the era of mobile Internet, reading basing on the social media has been accepted widely by our readers and becomes a new way of reading. Nowadays, the monthly active users of We Chat more than 650 million (IT family), becomes mobile intelligent terminal the first big social software instead of mobile QQ in our country. Data showed that 51.9% of national adult have been carried out WeChat reading in 2015,87.4% of people in mobile reading contacts made WeChat reading (China academy of press and publica-tion2016), and almost all college students read by WeChat and WeChat becomes the important social reading platform.This article discusses college students’social reading problems based on WeChat platform. Research topics centered on "ask questions-analyze problems - solve prob-lems " for design. Through the "use and satisfaction" theory, "the Westly-McLean model" and the questionnaire survey of 370 college students from theoretical and empir-ical aspects analyze the present situation of university students socialization WeChat reading and explore some problems of college students about WeChat social reading and analyze some causes of negative issues and put forward solutions to some negative problems.From WeChat social reading behavior, WeChat social reading can be divided into two parts:"reading type behavior" and "social type behavior", reading articles is fast,reading the article content is less, reading the word is less, investment of time is less, "three less and one fast" becomes the norm in college students WeChat reading; The mean of WeChat article thumb up of college students lie between "often" and "some-times", forwarding and comments lies between "sometimes" and "rarely", thumb up is more, forward and comments is less, "two less and one more" is WeChat social type reading of university students at present. From WeChat social reading motivation, ac-cording to the size,the demand motivations from big to small are "interest and infor-mation acquisition motivation", "social motivation", "personal development motivation" and "expressing emotions motives", which fully reflects the WeChat socialized social reading is reading type, relative to the social motivation, college students pay more at-tention to the content of the article. The four motivations, of course, also meets the re-quirements of university students’ information, communication, development and emo-tion. The study finds that negative issues is that reading is more and more shallow, ru-mors spreads more and more widely and the boundaries of reading and socialization is blurring. Based on these problems, from the role of media in today’s society, the unequal relationship between the communicators and the waiters, and people have the instinct of the transmission. At the end of the article, starting from the governments play a leading role, the medias play a role of coordination, colleges and universities play a key role, and individuals play a main role in improving the media literacy, put forward the counter-measures about avoiding rumors and discussing rational social reading.