The Development Study Of We-Media Investigative Documentary

Generally, the thesis is about the study of the development situation of we-media investigative documentary. The study is to specifically analyze two cases--two we media investigative documentaries. The first one is Xiao Cui's Investigation on GMO, which is issued on microblog by Cui Yongyuan on March 1st,2014, investigating the current situation of American transgenic product. The second one is Under the Dome issued in People's network and Youku at the same time by Chai Jing on February 28th,2015, talking about the haze problem. These two documentaries were published on we media platform, which caused hot debate of net friends, especially that the click rate of Under the dome is over a hundred million after it was released. These two we media investigative documentaries selected by the thesis characterized by the formation of network hot spot in a short time and then it produces the agenda-setting effect on the utterances in public domain. This kind of unique spreading phenomenon itself has research significance and value.The text itself of we media investigative documentary has unique feature and regards we media as the main channel of spreading, which is obviously different from traditional televised documentary. The thesis is based on the text of we media investigative documentary, including content structure, data processing, technological means, expression form and many other various factors, analyzing the above two cases and it considers five fields of agenda-setting theory as the investigation factors that we media investigative documentary interprets in the view of communication. The eruption of we media investigative documentary between network and real world is not accidental but it uses certain media means to achieve the aim.The fundamental purpose of this thesis is to research the communicating effect features and development trend of we media investigative documentary so that the documentary can draw attention, widely spread and even the enlightenment of being deeply rooted among the people. It explores the existing problems in the development and try to give the solutions. Meanwhile, it aims to offer the reference and enlightenment of approach and route for performing similar studies in the future.