A Research On Capital Application Of Star Reality TV Show

Divas hit the road is a star sister self-help reality show program.The program since its launch on April 25,2014.has maintained a high ratings,becomes a hot topic.the Divas hit the road second quarter of the first phase of the national network ratings 1.58%,audience share of 10.85%,far more than 1.14%in the first quarter.Program positioning,pattern making,the guest and so on all,is the success of the program.But for the analysis of this program is only limited to the characteristics of the program,study content production and dissemination strategy.The program will spend less on star of the social capital,cultural capital and successfully transplanted into the program,which is presented to the audience is the key to success of the program in the TV platform.Therefore,the field of capital on program innovation research and analysis to improve the program.Based on the Divas hit the road program,for example,using Bourdieu's field theory,using content analysis and comparative study,trying to research and analysis on the capital used for the program,thereby to improve the program of innovation.In this paper,the specific content is set to the following five parts.The first part explains the research background,significance,ideas,methods,content,innovation points and deficiencies,and the research status of the Divas hit the road and the relevant results of the research on the use of TV programs.The second part is this article research the theory support.This part mainly introduces the Bourdieu's field theory,concept of field,capital,habitus to be detailed.The third part from the cultural capital,economic capital and social capital and symbolic capital four aspects of using Divas hit the road capital analysis,think Divas hit the road program of cultural capital consists of star,the producers of the show content and production team three aspects;program of economic capital is mainly present production and the ratings of the capital;accumulation of the platform,the effect of the broadcast and constructing the audience is the main part of the social capital;the famous channel effect and the fan group are effective reflection of symbolic capital.The fourth part is the use of the Divas hit the road enlightenment to the capital star reality show program.Mainly from the two aspects of the field construction and under the capital theory the star reality show improvement measures,obtained under the television field,the program should determine the rational communication,construct the field relationship with program and the audience;based on the logic of media:improved field relations of political and programs;optimizing the niche:adjustment program with the new media field relations;and according to the characteristics of China's reality shows,under the capital theory,star reality show should avoid excessive consumption of star capital,but strengthen the program content,strengthen the audience interaction,avoid excessive pursuit of ratings for economic capital.The fifth part is a summary of the full text.