The Negative Influence Of Network Public Opinion On Public Policy Making And Its Overcoming

Network is called the "fourth media", along with its rapid development, people are increasingly accustomed to having an open expression of emotional interactive network, to express their views. In the interests of social transformation and the depth of the trend of diversification, the public interest demands more and more, they are in response to public government, the deployment pattern of interests, reflect the public interest requirements are also increasing. In this case, the impact of network public opinion on the country's political and cultural life, especially the impact of public policy to continue to be reflected in real life, due to the shortcomings of a virtual network of direct and other characteristics, the resulting network of public opinion is obvious of. In this paper, theory, practical cases confirmed, a detailed analysis of the negative impact of network public opinion on public policy making, and make recommendations.Based on the theory of public management, sociology, science and other public opinion, reasonable definition of the network of public opinion and public policy making of these two core concepts of the definition and connotation, analyzes the formation and characteristics of the network of public opinion, and public policy-making process the influencing factors, the negative impact on the network of public opinion and public policy to overcome the like. Due to unfavorable factors polarization dispersion and network monopoly right to speak, the network of public opinion distortion networking groups exist in public network, easily lead to public policy poorly designed, difficult to collect information, have a "Buridan effect",resulting in public policy errors and other adverse consequences develop. In-depth research and analysis, this paper presents the development of online public opinion on how to overcome the negative impact on public policy proposals, respectively, from enhanced network media representation and authenticity, to strengthen the network media control and response, to establish and improve relevant laws and regulations,public participation in policy formulation to optimize the network environment, and other aspects of the suggestions put forward thinking, We hoped that they would be able to play a positive role, but also hope that this article be able to carry out academic research in this area to help provide a reference for the government to avoid the negative impact of the network of public opinion into full play its positive role,and effectively protect the legitimate rights and interests of the people and accelerate our public policy democratic and scientific processes developed.