The Influence Of Internet Public Opinion On Public Events

Providing a place where comments and criticizes can be exchanged, is an ideal that people express to the mass media thousands of years. The arrival of internet's epoch, lets the ideal tends to come ture. In the internet, each person has become the disseminator nearly, at the same time, each person also become the audiences. The importance of the significance is manifested in the practical value of intrenet public opinion, namely the liberation of discourse right, which redefined the discourse right ownership, and extended it to the public.Started from 2001, along with our country web-people's quantity unceasing increase, each significant public events of the internal and external nearly causes the reaction and the debate intensely in the internet. The Chinese web-people's opinion has reached the unprecedented degree. The part of personal life has enter into the public space intercourse, because of the public participate in public events zealously, and the tendency of social life public causes the internet public opinion to have grand influence on the public events. Although the influence is obvious, however, the data retrieval indicated that systematically studies about the internet public opinion affects to the public events are infrequent, it forms a sharp-cut comparison with the progress of practice. My thesis is an attempt to research this question embarks from the interdisciplinary studies field of vision.Through the typical case's empirical study, the thesis educes the following three conclusions: First, the internet public opinion is rational debate primarily, and the rational opinion also has more influence; Second, the internet public opinion and the traditional media's report about the public events are common-time distribution, which have obvious interactive; Third, the influence of the internet public opinion on the public event's is complete with the traditional media participation, and In event's solution, government manner and behavior played a magistral role. At the same time, the thesis summarizes the influence mechanism of the internet public opinion on the public events, and divide this mechanism to four stages: The stage of public opinion subject appearance, the stage of opinion expression and conformity, the stage of public opinion tridimensional communication, the stage of internet public opinion bring influence . Finally, the thesis pointed out three restriction factors of the internet public opinion on the public events.